We want to be able to choose everything that matters, as well as the things that don’t. “We want to be able to choose everything that matters, as well as the things that don’t.” is the absolute pinnacle,” says Barry Schwartz, professor of social theory and social change at Swarthmore College and author of The Paradox of Choice. “In terms of fetishizing the idea of choice, the U.S. One American model: Give me personal autonomy or give me death. To an American, this is nearly unfathomable. If you ask for potatoes instead of rice, the restaurant will say no. Sit down at a restaurant in France, and there’s a menu. Is the American obsession with individual freedom really such a great idea? What other cultures know about how to make good choices.
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